Store Concept
for Nordstrom Rack In 2015, a key objective of
Nordstrom’s long-term growth plan was Nordstrom Rack’s expansion of 250
locations across the US and Canada. In support of this growth, a scalable
prototype was developed that delivered on Nordstrom Rack’s promise of fast fashion and quality
customer service. In collaboration with multiple teams – Environmental
Design executes signage strategy, brand experience, customer activation and wayfinding for current and future
stores. The 35,000 square foot location in Algonquin, IL was the initial
opening of the new prototype in 2016, unveiling a warm and flexible environment.
