Manhattan Flagship 

Nordstrom Rack @ 501 Avenue of the Americas

Opened in 2017, this three-level, 50,000 square-foot store is located on Avenue of the Arts in Manhattan. Environmental Design was a key partner over the project’s four year span. From lease signing to opening day, we delivered design direction and execution for signage strategy, brand experience, customer activation and wayfinding. This store represents a top tier built environment which includes localized elements, customized art collection, and dedicated social media signage. This store serves as an innovation site for digital window displays, interactive signage, and customer services.